Publications Publications of Hans Risselada: Risselada, Hans, Peter C. Verhoef, and Tammo H.A. Bijmolt (2010), “Staying Power of Churn Prediction Models,” Journal of Interactive Marketing, forthcoming Libai, Barak, Ruth Bolton, Marnix S. Bügel, Ko de Ruyter, Oliver Götz, Hans Risselada, and Andrew T. Stephen, “Customer to Customer Interactions: Broadening the Scope of Word of Mouth Research, ” Journal of Service Research, forthcoming Publications of David Langley: Ortt, J.R., Langley, D.J. and Pals, N. (2007). Exploring the market for breakthrough technologies. Technological Forecasting and Social Change, 74(9), 1788-1804 Langley, D.J., Pals, N. and Ortt, J.R. (2005) Adoption of behaviour: predicting success for major innovations. European Journal of Innovation Management Vol 8, No. 1, pp. 56-78. (Winner of the Outstanding Paper Award 2006) Langley, David J. (2007) Imitation and New Product Adoption. Proceedings of the 36th European Marketing Academy Conference, Reykjavik, Iceland, May 2007
Publications of Hans Risselada:
Risselada, Hans, Peter C. Verhoef, and Tammo H.A. Bijmolt (2010), “Staying Power of Churn Prediction Models,” Journal of Interactive Marketing, forthcoming
Libai, Barak, Ruth Bolton, Marnix S. Bügel, Ko de Ruyter, Oliver Götz, Hans Risselada, and Andrew T. Stephen, “Customer to Customer Interactions: Broadening the Scope of Word of Mouth Research, ” Journal of Service Research, forthcoming
Publications of David Langley:
Ortt, J.R., Langley, D.J. and Pals, N. (2007). Exploring the market for breakthrough technologies. Technological Forecasting and Social Change, 74(9), 1788-1804
Langley, D.J., Pals, N. and Ortt, J.R. (2005) Adoption of behaviour: predicting success for major innovations. European Journal of Innovation Management Vol 8, No. 1, pp. 56-78. (Winner of the Outstanding Paper Award 2006)
Langley, David J. (2007) Imitation and New Product Adoption. Proceedings of the 36th European Marketing Academy Conference, Reykjavik, Iceland, May 2007